5 Tips for Creating More Visual Impact With Your Wedding Flowers
Planning your wedding day involves a lot of decision-making: from deciding on a venue that sets the mood for an unforgettable celebration to sussing out the finer details like napkin colors and seating charts. But many seasoned wedding vendors will tell you-- flowers are arguably one of THE most transformative wedding elements to invest in. We want to create designs for you that create impact and transform your space. The designs should be thought-through and intentional, not just for the sake of having flowers. There are so many creative options when it comes to designing with dreamy blooms that your guests will actually notice. Read on for our five tips on making sure you have floral designs that are highly visually impactful for your big day, no matter what your wedding vibe is.
Pick a few focal areas within the space(s)
When it comes to creating a wedding space that feels intentional, choosing strategic focal areas for your flowers can make all the difference. Of course, the ceremony space is a no-brainer—since that's where you'll be standing with your partner as you say your vows. But don't forget about other key spots, like the bar, the head table, or the newlyweds' table. Sometimes your ceremony feature can be repurposed to create a new focal point in the reception space.* Let your venue's layout and aesthetic be your guide, and consider incorporating eye-catching floral arrangements to really make those focal areas pop. Maybe there's a stunning fireplace that’s worthy of a floral installation. Our philosophy is that 3 large arrangements in the reception space is more impactful and worthwhile than putting bud vases on every surface. Metaphorically speaking.
*This is on a case-by-case basis as not every ceremony design can be “flipped” and repurposed for your reception. It depends on the design itself as well as the location(s) and venue logistics. If this is super important to you, chat with your florist about something that can definitively be used in both areas.
A lush ground installation that can be easily repurposed in many places at the reception. This type of ceremony feature is great if you have something very structured and linear in the background such as a building or vineyard rows so it won’t compete with those visually.
Consider what will be photographed the most
Let's talk photography. It’s the only thing you’re truly left with after your wedding day is over. The food will be eaten, the dress will be stowed in the closet, and the flowers will die. Think about which flowers will be captured in your photos the most. We all know that the ceremony is the main event and it sets the tone for the rest of the day. Imagine walking down an aisle lined with a lush flower meadow, leading up to a stunning floral arch that frames you and yours perfectly. It’s going to create a magical ceremony space that will be captured in your most cherished photos and your guests won’t forget it.
We can’t forget to mention the wedding bouquet—it's going to be in constant use during the ceremony and in all the portraits with your partner, family, and friends. Make sure to keep it in water when you’re not using it, so it looks fresh for ALL the photos.
What are some high traffic areas in the reception space?
You know, those spots that guests will be flocking to all night long. Obviously, the bar takes top honors in this category. Don't forget about the welcome table—most guests will be stopping by on their way into the reception to drop off their gift and sign the guest book. Other areas that might see a lot of action include the dance floor and the seating chart (everyone wants to know where they're sitting, right?). Keep these hot spots in mind when prioritizing your floral designs, and your guests will be chatting about your wedding flowers for years to come.
An oversized arrangement or tall urn design on the bar or welcome table are some of our go-to’s for these spots. Consider a fun ceiling installation over the dance floor. We can also create a unique seating chart or escort card display in collaboration with your calligrapher to create a memorable experience.
A garden-style urn design on the welcome table add height and visual interest to the welcome table as guests walk into the reception space.
Create groupings of smaller designs for more visual impact
Are you a fan of dainty design elements like bud vases, ikebana arrangements, or candles? Instead of placing them singularly on your table, try grouping them together to create a bigger visual impact. Not only will it look intentional and thought-through, but it will also make these small designs stand out even more. These types of designs can work well and become more memorable if styled properly. Ask your florist about how to include these types of elements without getting visually lost in the space.
Focus your investment in a few areas
We know Pinterest can be overwhelming with so many wedding flower ideas, but you don’t need flowers on every surface to create a beautiful wedding. Focus your investment in a few areas. Think about what designs are truly important to you and prioritize those. Whether it's a full ceremony arch or a show-stopping floral runner on the head table, investing in intentionally curated design will make a bigger impact than just scattering flowers all over the place. If you’re not sure how to prioritize and focus your floral investment, ask your florist for guidance. They will be able to help based on the vibe you’re going for, in addition to the venue aesthetic.
Grouping small elements like candles creates more impact than if they were to stand alone on the table.
Creating an impactful wedding design with your wedding flowers is about more than just choosing the right flowers or color palette. It’s considering the big picture experience of your day and how flowers will impact those moments. Our goal is always to create a cohesive, intentional floral designs that create impact in the space for your wedding day.
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